One of the first things I did when starting my business was invest in a professional domain name & hosting and business class email. I could have pressed forward building my business while hosting my site at wordpress.com or wix.com without investing in a business domain name. I could have just used my free Gmail account to conduct business. However, it just didn’t seem like the right choice.
Here are a few reasons why you need a professional domain name
- Your own domain makes your business more trustworthy. There are so many shysters out there, and a lot of them use free website services and free email accounts to con, spam, and phish. While your business isn’t flaky, people who receive your emails or go to your site may be suspicious of you if you haven’t taken the step of securing your own domain.
- A professional domain name gives the sense of stability and permanency. Another benefit to having your own domain is that you demonstrate your sense of commitment and faith in the long-term viability of your business. An entrepreneur or small business that sticks with a free site or free email may be inadvertently giving the impression that there isn’t confidence in the long haul.
- It’s part of your brand. Even if you aren’t ready to go live today with a website and email, you should grab your domain name before someone else does. It’s going to factor into your marketing communications efforts at some point soon. Don’t lose your brand name domain to someone else!
- It’s really pretty inexpensive to have your own professional domain name. You can get a domain name and hosting for a fairly low price depending on the name you want. Want to use a tool like Wix.com or WordPress.com to build your site? Do it — just buy your domain name and set up your site on the platform so that it uses your business domain name. A domain name can be purchased on GoDaddy for under $10/year in many instances.
- Business email is pretty inexpensive, too! Some web hosting companies like GoDaddy can provide you with a low-cost business email with your new domain. If that’s not an option or if you just prefer Gmail capabilities, you can set up your business email via Gsuite, formerly called Google Apps for Business, starting at $5.00/user per month. My company uses Gsuite, and we love it. Visit the Gsuite page to get a 30-day free trial. (Disclosure, I get a small referral incentive if you purchase.)
Have you set up your domain yet?