Author: Stacy Jackson

Warning, Warning AI & Machine Learning in Use!

Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses. Source: Two new reports: Many consumers afraid of, and confused by, artificial intelligence Artificial intelligence (AI) and machine learning open up ann incredible range of marketing opportunities to businesses. However, it looks like many decision makers aren’t quite so sure yet when it comes to AI-enabled sales and marketing. In recent surveys by both Pegasystems and InsideSales, customers expressed fear and confusion when it comes to AI. According to Pegasystems’ survey of 6,000 consumers in six countries, 72 percent felt a level...

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Email Marketing Technology Gets Innovative in 2017

From beacons to user-generated content, columnist Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017. Source: Why email is taking center stage in marketing innovation Email marketing can seem kind of boring nowadays but before you yawn and roll your eyes, give this article from Marketing Land a read. Email marketing technology is getting innovative. There are exciting new opportunities for engaging your customers and prospects with email. Also, email remains one of the best digital marketing tools from a performance perspective. eMarketer reported in 2016 on two separate surveys...

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Marketing Software for Small Business Will Make You Cheer

Small businesses look for effective ways to be productive and efficient while minimizing spend. With the right marketing software for small business, you can improve your marketing presence and minimize the resources and time required to do it. However, it’s easy to get overwhelmed by all the choices available. That’s why we’ve put together this brief guide to help you select the right solutions for your business. Selecting Marketing Software for Small Business Start With a Content or Inbound Marketing Plan When it comes down to selecting the right marketing technology, it’s important to have an idea of what...

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How to Make a Good Impression with a Professional Domain Name

One of the first things I did when starting my business was invest in a professional domain name & hosting and business class email. I could have pressed forward building my business while hosting my site at or without investing in a business domain name. I could have just used my free Gmail account to conduct business.  However, it just didn’t seem like the right choice. Here are a few reasons why you need a professional domain name Your own domain makes your business more trustworthy. There are so many shysters out there, and a lot of them use...

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