These days, sales & marketing departments are heavily tech-dependent. It’s time to get proactive with your martech use. That may mean you need to add a marketing technologist to the team. After all, your use of the right martech can make your job easier, and it can make it easier for your clients to buy from you.
If you don’t have the budget to add a technologist to your department — or if it would become a battle with the IT department to hire one — consider outsourcing this role to us!
Marketing technology management – what’s the buzz?
An article on the Harvard Business Review website defines the chief marketing technologist as one who handles “aligning marketing technology with business goals, serving as a liaison to IT, and evaluating and choosing technology providers. About half are charged with helping craft new digital business models as well.” Maybe your company hasn’t reached the point where you need a technologist. Or maybe you think you can’t make the investment in this position. But, that doesn’t mean you have to wing it. Rather than hiring, you can outsource the marketing technologist role.
Outsource the Marketing Technologist Job
Manage My MarTech, a service of Jackson Marketing Services, offers technology management for teams like yours. We provide recommendations, integration, and administration of a variety of martech software.
Jackson Marketing Services partners have extensive experience with software and platforms such as MailChimp, Constant Contact, Hubspot, Pardot, Hootsuite, Google Analytics, and more.